Research & Storytelling
Research-First Approach
We are qualitative researchers that know how to tell a story...beyond text.
Video is our reporting medium-a way to bring insights to life.
Every project begins with rigorous qualitative methodology. We dig deep to understand behavior, motivations, and cultural context.
Video as Insight
Human-Centred
We transform raw research data into compelling video reports that make complex insights accessible and actionable for stakeholders.
Our work puts people at the center—understanding their lived experiences and translating them into strategic business insights.
Designed to uncover meaningful insights and present them through compelling video narratives.
Services
Consumer/Audience Study
Understand your audiences/segments & how to speak to them.
'Day in the life of'
Insight Edit
You've done the research, you have the data or footage, we transform it into a video story
Impact Stories
Ethnographic research
In-depth interviews with video
Behavioural analysis & Segmentation
Context mapping
Ethnographic documentation
Video Edit
Narrative structuring
Insight video edit
Document and communicate the real-world impact of programs, initiatives, and interventions.
Impact assessment
Story development
Filming & post-production
Follow participants through their daily routines, revealing authentic behaviours and unspoken needs.
I’m a qualitative researcher and visual insight specialist with over 7 years of experience in market research across South Africa, and with projects in Nigeria, Kenya & Botswana.
I partner with research agencies to design and execute fieldwork, conduct interviews, mystery shopping, full on ethnography, and deliver insight in written and video formats.
My work supports agencies in delivering powerful, human-centered outputs to their clients, from global brands to development organisations.
I use video as a legitimate reporting format, grounded in visaul anthropology, analysis, and field data. Every clip I produce is built on real research and designed to surface insight that’s clear, emphathetic, and client-ready.
Thabiso Legodi
About
All client work shown was delivered in collaboration with research agencies, as part of their project teams.
